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Banner Ads & Product Pages

Banner Advertisements

Groupon

I wrote these banner ads for Groupon’s in-app notifications. They offered new Groupon selections for a variety of activities.

Are You an Armchair Quarterback? (Groupon)

Groupon had recently begun a partnership with NFL to offer special deals on stadium seat tickets. This post announced the promotion with a play of words on the arm-chair-quarterback expression, which motivated viewers to convert into “stadium-chair-quarterbacks.”

Hey Ho, One Day to Go!

This notification reminds viewers of ending promotions, offering an additional coupon code for extra savings. Once again, I used a play on words. This time I allude to the refrain from The Ramones’ song Blitzkrieg Bop—” Hey ho, let’s go!”

Product Pages

Lifease

These product pages are for an online department store called Lifease. They offer a variety of merchandise from clothing to food to high-tech appliances. These pages were initially in Mandarin (as Lifease is a Chinese brand re-marketing for a U.S. audience.) My job was to take content translated through Google Translate and rewrite the content for local consumers.

Home Slippers

This product page features a specific brand of slippers from Lifease. The page’s goal is to promote product features and benefits while enticing consumers to buy.

Foot Spa

This landing page was used to premier this steam foot massager developed by Lifease. It includes promotional copy, technical writing, basic operational instructions, infographics, and related content. The page’s goal was to write content educating consumers about steam massagers and differentiating Lifease’s brand from competitors.

High-Grade Teas

These landing pages introduce consumers to Lifease’s brand of tea leaves. The page’s goal was to educate consumers on the health benefits of each kind of tea leaf and promote the Lifease brand.

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”

Howard Luck Gossage – “Is there any hope for advertising?”, Univ of Illinois Pr