Banner Ads & Product Pages

Groupon had recently begun a partnership with NFL to offer special deals on stadium seat tickets. This post announced the promotion with a play of words on the arm-chair-quarterback expression, which motivated viewers to convert into “stadium-chair-quarterbacks.”

This notification reminds viewers of ending promotions, offering an additional coupon code for extra savings. Once again, I used a play on words. This time I allude to the refrain from The Ramones’ song Blitzkrieg Bop—” Hey ho, let’s go!”

This product page features a specific brand of slippers from Lifease. The page’s goal is to promote product features and benefits while enticing consumers to buy.

This landing page was used to premier this steam foot massager developed by Lifease. It includes promotional copy, technical writing, basic operational instructions, infographics, and related content. The page’s goal was to write content educating consumers about steam massagers and differentiating Lifease’s brand from competitors.

These landing pages introduce consumers to Lifease’s brand of tea leaves. The page’s goal was to educate consumers on the health benefits of each kind of tea leaf and promote the Lifease brand.